Prabhat Kiran – Founder of Clayology.com, India
TheIndianStartup interviewed Mr Prabhat Kiran about his venture Clayology.com. He is the Founder & CEO of this firm which has been helping companies to adopt ‘fresh’ techniques for their marketing campaigns.
What is your startup about?
Clayology Interactive Agency is a Social Media Marketing & Production company with a twist.
We understand that the success of every viral campaign, be it a viral video, game or an application is in its uniqueness. Claymation or Stop Motion Animation is something quite different and unique because it does not involve computer generated avatars. They are hand-made and completely organic.
So, when we came up with this unique combination ( Claymation and Viral seeding) we were greeted with open hands by Media Agencies.
What is the story behind Clayology? What led to the inception of Clayology?
I have been in the internet marketing industry for quite sometime. I have been an Online Marketing & Brand Management Consultant for various companies and so always had to come up with tailor-made strategies for each of them.
Industries like Travel, Gambling etc had high competition. The media buying slabs sometimes don’t even justify a decent break even for them.
I was consulting for a poker company in China , they wanted to tap the local market with local games. We decided to go with a viral game campaign with a ‘fresh’ approach.
The so called ‘fresh’ approach clicked and that inspired me to come up with an Agency with a twist..something that grabs attention & something that cannot be replicated easily.
Which is the most popular feature of your service and which one are you most excited about? Who is your target audience?
The most popular feature of our service is of-course claymation. Since we are a B2B company we target Media Agencies in major.
Who are your competitors? How do you try to differentiate yourself?
Our competitors are mainly companies like Webchutney & – involved in viral creation and campaigning but since we are exclusively into claymation, we have an edge over them.
How did you fund the venture? Do you have external funding? When did external partners step in?
All the funding had been raised internally. We are negotiating with some Venture Capitalists at this moment.
Full interview at TheIndianStartup»
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